![]() ![]() Tagged "Internet Heroes of Genius," seven minute-long spots rolled out on Bud Light's YouTube channel, lampooning various computer-driven types such as the "Corporate Social Media Manager" and the "Person Who Accidentally Went Viral." (Mr. 80s heavy metal rock shredder in the worship band at church guy!) Notice the wall of Marshall stacks.One of the most beloved campaigns of the late 1990s and 2000s returns today, as Bud Light reboots "Real Men of Genius" to poke fun at the folks who make the media and the web so awesome all the time. So forget about what’s appropriate for the praise and worship genre, and use this stage to keep the music alive, because it’s 9 am Sunday morning, the tubes in your Marshall stack are hot, and it’s time to add a little Motley Crue to your Amazing Grace. You take it as a badge of honor that the people in the front rows have purchased ear plugs, and every time the sound guy says to turn your amp down, you only pretend to. You need more volume, you need more distortion, and you need more space to head bang, because last Sunday you slammed into the drummer’s cymbals jumping off the riser, and that didn’t look good to the pastor. You haul that giant Marshall amplifier and your green and yellow guitar that’s shaped like a medieval battle axe to the sanctuary every 4th Sunday morning, and you channel your inner Eddie Van Halen. You offered to play on Sunday mornings at church. So you did what any man in your position must do. ![]() (Tryin’ to be responsible!)īut your dream to be a rock star, lighting up an arena full of adoring fans, and melting faces with a blazing guitar solo, has never died. Once a legend in your parents’ basement on your guitar, now you’ve settled down, gotten married, got your hair cut, had kids, and you even go to church. You were raised on a steady diet of Bon Jovi, Van Halen, Metallica, and Whitesnake, and almost 30 years later, you still can’t get enough. Today, we salute you, mister 80s heavy metal rock shredder in the worship band at church guy! (Mr. 80s heavy metal rock shredder in the worship band at church guy!) Walking With A Limp presents, Real Men of Genius. Remember, the background singer’s parts are in parenthesis. So this is dedicated to everyone in the church front row who suffered from his volume, and everyone in the back row who suffered from hearing the performance of the worship music clearly. If you’ve been around enough contemporary churches, probably of the small to medium size types (because the megachurches would never allow their music to be defiled by this gentleman), you may have seen this guy who still believes its 1985. I did my own script a couple weeks ago for one of these in a salute to the neighborhood idiot who shoot off fireworks two nights after the 4th of July . ![]() I still occasionally take a trip down memory lane and watch videos of those old hilarious commercials, Real Men of Genius. ![]()
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